ADOL Web Site Assessment Form
Web Site: www.SampleSite.com
Design & Usability
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Navigation bar on top of the web site
make the pages all very accessible and easy to find for the user |
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Site Layout is organized and laid out
in a familiar pattern with important section on top and left side of page
with main content in the center of the site. |
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Professional and clean look |
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Width of pages not wider than
800px. That is the maximum printable
width for visitors who may want to print out the information. |
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Contact information for practice is
easily found “above the fold” of website so that visitor can quickly
determine location of office and gather contact information, if needed. |
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Does not include too much Flash, which
slows down page loading, and causes visitors to leave the site. |
Utility:
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Interactive features such as a
newsletter sign-up or free consultation upon sign-up. Interactive features allow practice to
effectively built a list of prospects and other interested parties. |
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Not just an informational web
site. Informational web sites are
basically just electronic brochures and do not effectively market to the
visitor. |
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Some type of bonus or free information
is offered to visitor. This could be
in the form of a special report or an offer for a free consultation. |
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Follow-up System is in place to
communicate with registered visitors to the web site. |
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There is a way to capture registered
visitors on the site, even if it’s just a simple “Contact Us” form or a
“Schedule an Appointment” form. |
Search Engine Optimization (SEO)
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Site shows up in top 100 results in
Google for city and “dentist”, which shows that it has some “credit” with
Google |
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Site shows up in top 3 results in
Google for city and “dentist”, which are the listings that get over 70% of
clicks. |
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City name is included in the title bar,
which is one of the simplest and easiest steps to take. |
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Site meta information included (such as
keywords and description) that would assist in search engine optimization |
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Important words on site are not in
graphical images, which search engines cannot understand. They should be in text format. |
Pay-Per-Click (PPC)
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Pay-Per-Click (PPC) program in place
for web site. |
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Links do not send visitor to the home
page but more specific landing pages |
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PPC ads using best practices |
Web Site Traffic
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Based on the website, SEO, and PPC
analysis, assumed that there is steady amount of traffic |
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Based on usability and design analysis,
assumed that web site is generating a regular stream of new patients |
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There is a visible form of measurement
for the number of visitors per month |
Recommendations
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Web Site Design should be updated to
improve the professional appearance and improve the usability for visitors. |
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Search Engine Optimization (SEO) should
be implemented to improve the search engine rankings of the web site. |
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Pay-Per-Click program should be
implemented to bring a steady stream of targeted visitors to the web site. |
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Information like a report or offers
should be provided on the website to entice visitors to submit their contact
information and become registered visitors. |
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Automated marketing campaign should be
implemented to follow up with registered visitors to the web site. |